Jackie Fetter makes a good point. “We are now generations removed from the farm and all the meals being cooked in the kitchen,” she said. That thinking is part of what has motivated her in her combined business venture. After she left the health insurance industry she knew she didn’t want to become a personal chef. So Fetter hatched the idea of a take-and-bake meal company. “I thought I was going to just dip my toe in,” Fetter recalled. But after sitting down with Alex Hadjis, founder and longtime owner of Katering Kitchen — a Cedar Rapids based catering company — her future in the world of healthy eating became much larger. “We had one meeting, and by the end of it had decided I was going to buy Katering Kitchen and could expand upon it from there,” she said. Fetter purchased Katering Kitchen from Hadjis this past spring. “Katering Kitchen is going to be maintained as much as possible. We have loyal, repeat customers. We are just making simple changes to create even healthier options,’” she said. Since taking over, Fetter also has added a new venture to the business. Honest Living fulfills her take-and-bake idea with preordered meal packages made with local ingredients as much as possible. “I was hearing a lot of ‘I feel unhealthy and I’m busy,’ and ‘I don’t have time to cook,’” she said. “Our meals are really bright and fresh. Flavor is something our customers consistently comment about.” Customers place their order online and pick up their items at the Egg Basket, one of the NewBo Market vendors in Cedar Rapids. “If you place your order by Monday, it’s ready by Thursday,” Fetter said. “If you place your order by Wednesday you can pick it up over the weekend.” To read this story in its entirety, check out B380 on TheGazette.com