UAD CITIES -- East West Riverfest, a 10-day celebration of the arts, culture and heritage that thrive in the cities along the Mississippi River -- will be from Sept. 7 to 16. Over the nearly two-week period, more than 100 events will take place at theatres, music venues, galleries, historic sites, parks and attractions on both sides of the river. Major festival anchors for East West Riverfest on the first weekend include the Beaux Arts Fair, Quad City Symphony Orchestra’s Riverfront Pops Concert, and Viva Quad Cities. Major festivals the following weekend include the Celtic Festival and Highland Games, Riverssance Festival of Fine Art, and WQPT’s Brew Ha Ha. Over the 10 days, East West Riverfest also features galleries, museum and artist’s studio exhibits, concerts, theatre productions, workshops and tours. “The arts, culture and heritage communities agreed that working together was preferable to working separately,” said Joe Taylor, President/CEO, Quad Cities Convention & Visitors Bureau and Advisory Board Chair of Experience Quad Cities. “By jointly marketing a series of existing activities, we are able to increase tourism, to develop audiences and to build awareness of the arts for these organizations.” The idea for East West Riverfest was created through several planning sessions last year with participation from more than 70 local arts, culture, and heritage organizations. The event’s name was chosen to reflect the fact that the Quad Cities is the only place where the Mississippi River flows east to west. “We hope that this greater awareness of our community’s offerings will last beyond the 10 days in September,” says Carman Darland, East West Riverfest Program Committee Chair and Executive Director of Quad City Arts. “East West Riverfest can also be the catalyst to develop new audiences and revenue.” The East West Riverfest program with all of the events listed will be available online on June 1.