This series follows Hoopla beer columnist Quinton McClain, through the trials and triumphs of opening a craft brewery  --  Lion Bridge Brewing Company -- in Cedar Rapids' Czech Village:   Beer Glassware. Does it matter? The 16-ounce, American shaker pint has been the choice for beer glassware in the U.S. for as long as I can remember. They are cheap, durable, stackable, and no one steals them. I can completely understand their allure when trying to keep a bar business afloat. But with the renaissance of craft beer in the latter part of the 20th century, a much-needed influx of new beer styles and flavors did not correlate with an influx of better glassware that accentuated the nuances of these new beers. For my PBR, a frosty shaker pint is grand, for my Belgian Dubbel, not so much. Most beer-serving locales are taking craft beer into their line-up because of customer demand, but they are often still serving everything in shaker pints just like the old days. Craft beers often have more complex flavors. The shaker pint and its equivalents do not allow the patron to get the most bang for their buck. You are paying for a NY Strip and eating it off of a paper plate with plastic utensils. There is no capturing of aromatics (and more likely a dumbing down of them), no accentuation of flavor, and there is no visually stimulating presentation. When you are paying a premium for a beer at a bar, I believe there should be glassware that represents that premium. Price and quality can meet somewhere in the middle. At Lion Bridge, I have chosen glassware with durability and cost in mind, but I also have to remember that this product is what my business is all about. I needed a couple versatile glass shapes that could take into account about every beer style and alcohol content that I may decide to brew. A glassware style that I have always been fond of is basically a shaker pint with thinner walls (so temperature change is not as significant when the cold beer hits room temp glass) and a slight curve in at the rim (to accentuate aroma and flavor). I have chosen to have this glass in Imperial Pints and Half Pints so I can take into account serving sizes for standard and higher alcohol beers, as well as customer preference. This is a great beer for styles from the UK, Germany, the US, and some Belgian styles. I also needed to provide a Belgian tulip glass that is more suitable for styles that take their influences from this region of the world. This glass has a stem like a wine glass and its curves accentuate aroma and flavor nicely, as well as allow for an authentic and interesting presentation. This glass I really like for beers of Belgian or French influence, as well as some higher alcohol beers. The craft beer customer is more savvy than ever, and wants glassware that is fit for the premium product they just bought. Every aspect of beer from field to foam is critical in the overall experience. A brewery with a taproom is fortunate in that it has the ability to take even more of the variables under its control, and can brew beers to fit the glassware or buy glassware to fit the beer.   Cheers, Quinton   You might also like: Lion Bridge Brewing Blog: Why we picked Cedar Rapids Lion Bridge Brewing Blog: The beers we'll brew